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Lowry Privacy Policy - Fundraising & Development

who we are

The aims of the Fundraising & Development function are to deliver a programme of initiatives to raise funds from a range of sources including individuals, corporate and trusts and foundations to support: the core running of The Lowry and its activities (revenue); the development and delivery of major projects (project funding); the ongoing capital development of The Lowry building (capital). The Fundraising & Development function also leads on a year-round advocacy programme of activity to promote The Lowry’s strategic core purposes, through key aspects of the annual programmes of work across the Performing, Visual and Cross Art forms as well as Learning & Engagement, to key stakeholders.

We are committed to protecting your privacy. We will use the information that we collect about you in accordance with the Data Protection Act 2018, the UK General Data Protection Regulation and the Privacy and Electronic Communications Regulations 2003.

our contact information

In line with your data protection rights, you can contact our team to:

  • Have your data corrected, updated or erased.
  • Make a complaint about how your data has been used.
  • Ask about our data retention periods.
  • Submit a Subject Access Request.
  • Report a suspected data breach.


Email us at:

Write to us at: Development Team, The Lowry, Pier 8, Salford Quays, M50 3AZ

You can also complain to the Information Commissioner’s Office if you are unhappy with how we have used your data. Please see the ‘Information Commissioner’s Office’ section on our General Information page.

lawful basis & data usage


‘Adopt A Lowry’ Sign Up

We will process personal data through The Lowry Shopify site which features a page where individuals can purchase an ‘Adopt A Lowry’ gift. This data will be used by the Fundraising & Development team to activate the individual’s ‘gift’ in order to begin delivering benefits and stewardship.

Fundraising Event Guests

Personal data will be processed so that The Lowry can compile guest lists and seating plans for those requesting to attend our fundraising events. This may include processing dietary and/or access data so that we can provide a safe environment for our guests.

Raffle Ticket Sales

When we conduct raffles at our events, we will collect personal data in the event there are issues with payments or if we need to follow up with the ticket buyer for any other reason – such as to contact them in relation to a winning ticket.

New Supporter Sign Up

We will process personal data for new supporters of The Lowry after they sign up to our supporter membership scheme.

Auction (Fundraising event)

We will host auction and other fundraising events which will lead to The Lowry processing personal data for payments and prize delivery.

Legitimate Interests

Where we have used Legitimate Interests as our lawful basis for processing, we have done so by balancing your own individual interests against our means to process and have completed a Legitimate Interests Assessment (LIA) to keep an audit trail of our decision and justification for the processing.

Partnership Research

The Fundraising & Development department will process personal data using publicly available materials to research potential supporters of The Lowry as relates to fundraising. The research helps the team to identify individuals and companies whose interests align with the work of The Lowry itself. As responsible fundraisers, it is necessary for The Lowry to have a diverse portfolio of funders and supporters, and so continuous prospecting and research is essential for this process.


data retention

In line with the Storage Limitation principle of the UK GDPR we will not keep your personal data longer than is necessary.


Adopt A Lowry sign up – Customer data to be deleted after 10 years if customer does not renew their support or respond to our emails.

Fundraising Event Guests – Data will be deleted 12 months after an event has passed if no longer in active use by the Development Team.

Raffle Ticket Sales – Any paper-based documents immediately destroyed once no longer needed (i.e. if all payments successfully made and raffle prizes claimed). Finance will keep an e-version of any invoices in line with legal guidelines.

New Supporter Sign Up – Customer data to be deleted 10 years after a lapse in renewal if customer does not respond to our emails.

Auction (Fundraising event)Paper invoice form immediately destroyed once no longer needed (i.e. if invoice payments successfully made and auction prizes claimed). Finance will keep an e-version of any invoices in line with legal guidelines.

Partnership Research – Data will be reviewed regularly and deleted after 10 years if individual no longer in active consideration by the Development Team.

Please contact us using the details in the ‘Our Contact Information’ section of this page for further information on data retention or if you would like your personal data to be erased earlier than the timeframes provided.