IP Address: Internet Protocol (IP) is a unique identifier assigned to each device connected to a computer network that uses the IP for communication.
Cookies: Small text files that are stored by the browser on your connected device.
Cache: A hardware or software component that stores data so future requests for that data can be served faster.
We receive and store certain details whenever you interact with us. We log your Internet Protocol (IP) address so we can receive and send information from and to you online.
This site, like many others, uses small files called cookies to help customise your experience. ‘Cookies’ are small text files that are stored by the browser on your computer or mobile phone. Websites are able to read and write these files, allowing them store things such as personalisation details or user preferences. You can clear your cache of cookies by following the instructions in the Removing & Disabling Cookies section, which you can find at the end of this document.
Cookies provide a “memory” for the website, enabling it to recognise a user and respond appropriately. Each web domain can only access cookies stored by that specific web domain, meaning that only The Lowry servers can access the cookies set by the thelowry.com domains.
How and why we process personal data
Controllership and types of personal data we may hold about you
When you access The Lowry’s webpages we host, we collect personal data (such as your IP address and information about your device’s characteristics and capabilities) which forms part of the Usage Information we hold about you. We collect this Usage Information primarily via cookies and related technologies and we act as an independent data controller in relation to it. Where we share this personal data with others, they will also act as independent data controllers. Please refer to the section How and with whom we share personal data.
The term “cookie” refers to one or more small pieces of information stored on or provided by your computer or device when you access online information. Your browser or device sends these cookies back to us every time you visit our pages, or it sends the cookies to another webpage that recognises the cookie, so each page can recognise you and can then, for example, tailor what you see on the screen. Other technologies, which are sometimes, called pixel tags and device fingerprinting work in a similar manner.
We combine this Usage Information with some of your Account Information (such as your device’s MAC address) for the purposes described below.
Purposes and legal bases
The primary purpose for which we use and share personal data in this context is to deliver and help personalise the advertisements you see. This includes advertisements on other websites you visit, apps you use or media you see (such as on social media, TV or online). This is in our legitimate interest as we want to ensure that the advertisements that are delivered to you are effective (for example, that the number of times you see the same ad is limited) and delivered to the right audiences.
We do not currently process personal data in the context of automated decision-making or profiling that would produce legal or other significant effects for you. If that changes at any time in the future, we will notify you beforehand as required.
How and with whom we share personal data
As explained in the section entitled “How and why we process personal data”, we may share your Usage Information combined with some of your Account Information, such as your user name and email address, with third party advertisers so that they can deliver or personalise the advertisements you see. Such as:
- Behavioural retargeting with our media buyers Target Live and TCS Media – who we have data transfer agreements in place to keep your personal data secure
- Google Display Network (GDN)
- Google Adwords