MediaCity and Salford Quays
Saturday 10th and Sunday 11th September, 2022
AN IPSOS SURVEY REVEALS 37% OF BRITS HAVE REDUCED THEIR PARTICIPATION IN PAID CULTURAL ACTIVITIES WITH THE SAME NUMBER TAKING PART IN FREE ALTERNATIVES
PLUS, Almost half of Brits say they associate the weekend with relaxation,
yet 38% spend time at the weekend doing household tasks
In partnership with the BBC, The Lowry, the University of Salford, Eat Well MCR, HOST, Ipsos, The Open University, the Royal Horticultural Society, Salford Community Leisure, Salford City Council, Salford CVS, Sounds From the Other City, the Science and Industry Museum, Unity Radio, the University of Manchester and hundreds of community organisations from all regions of the city
We Invented the Weekend is a bold and imaginative free festival taking place in Salford this September, delivering a joyful celebration of community and culture for North, at a time when the cost of living crisis has meant reduced spending on cultural activities, such as cinema, theatre, museums, concerts or festivals for nearly 2 out of 5 people.
The weekend was invented in Greater Manchester in 1843, when campaigners, including Salford based workers’ rights activist Robert Lowes, also Sir Ian McKellen’s great great granddad, won workers the right to leisure time on Saturday afternoons. Today, We Invented the Weekend is championing community and culture as essential elements of everyone’s lives. The festival will deliver free and accessible creative, community driven activities for everyone in the region.
Taking place on 10th and 11th September, the brand new event will throw open all of MediaCity and Salford Quays’ spaces and places to celebrate the joy of free time with the first programme announcement including a glorious mix of sports, music, greening and gardening, theatre, dance, workshops, talks, food, charity, wellness, crafts and more.
New research by Ipsos in partnership with We Invented the Weekend has evidenced that the cost of living crisis has impacted spending on culture for nearly 2 out of 5 people, and that the same amount of people are seeking out free activities, with the trend growing on both counts.
This new research has found:
- In response to the cost of living crisis this year, 37% of people say they have reduced the amount of paid cultural activities they do at the weekend, such as cinema, theatre, museums, concerts or festivals, and a further 16% have considered this but haven’t done it yet.
- In addition, 37% have also say they have taking part in more free activities, with 16% considering this but haven’t yet.
- Two in five say they are cutting down on eating out, travelling and socialising outside of home in response to the rising cost of living.
- Almost half of Brits say they associate the weekend with relaxation, yet 38% spend time at the weekend doing household tasks, which topped the charts as the most frequent weekend activity.
Wayne Hemingway MBE, Creative Director, We Invented the Weekend:
“We Invented the Weekend, was born when we found out that the weekend was invented by a Salford based activist. It seems so apt that this incredible gift to the world has come from a part of the UK that has always known how to celebrate the weekend.
“Working with Ipsos, we’ve found that nearly two out of five people both need and want free cultural activities, so it is the perfect moment to deliver this bold, new, free festival that celebrates free time in all its forms.
“We’ve also found that 38% of people are doing household tasks at the weekend, despite nearly half of us associating that time with relaxation, so we want to truly celebrate the joy of leisure time, free time, quality time and me-time.”
We Invented the Weekend and Ipsos will be working with researchers from the University of Manchester before and during the festival to develop our understanding of how people experience the weekend, what they want from it, and its significance for culture and community.
The new festival will harness the power of community. On offer throughout the weekend will be creative workshops for all, taking in screen-printing, painting and poetry, a community Sunday Roast and Saturday Night Takeaway, boat parties, bands, music shows and mass performance, voguing, circus acts and Indian dance, fashion styling and sustainable shopping, plus shows for your fashion, your veg and even your dog.
We’ll be sharing our weekend with the world; the BBC will broadcast radio shows and deliver content from across the festival, in partnership with BBC Radio 5 Live, BBC CBeebies, and BBC Radio Manchester, and much more to be announced.
The spectacular performance strand includes an open invitation to thousands of musicians and vocalists of all levels to perform as part of The Weekend Orchestra, a large-scale, joyful community performance of a brand new song, led by the BBC Philharmonic.
The Lowry will bring a series of performances out of the theatre and into the festival including hugely popular, high energy circus performance Circus Flavours (Upswing) and upbeat, playful and energetic Indian dance production Jham! (Nina Rajarani MBE). Meanwhile, festival-goers can learn to ‘werk it’ on a runway and create picture perfect insta poses with Ghetto Fabulous.
We Listen To Music:
The main stage will span performances from neo soul six-piece Lovescene, through to legendary hip hop act The Mouse Outfit. Meanwhile, Twisted Time Machine will take audiences on an interactive journey through time and space landing in all the best musical decades.
Get Your Docks Off has a genre to float everyone’s boat, with boat party themes including House, Disco, Northern Soul and Lovers Rock. Celebrated Salford festival, Sounds From The Other City, will bring its true, sweat drenched, hands-on DIY spirit ethos out of Chapel Street and onto the Quays, whilst Unity Radio will present its own stage celebrating the city’s hip hop scene.
On Sunday, a collective of Manchester-based chefs that provide meals to people living in challenging circumstances, will celebrate the classic Roast with a communal feast for 100 festival-goers, curated and cooked by renowned chef Mary-Ellen McTague and members of the Eat Well MCR Collective. The same meal will also be delivered at no cost to people in our community that Eat Well regularly supports with meals.
Food and drink throughout the weekend will come from Box on the Docks, and drinks partners Seven Bro7hers, who are creating a special festival beer for the event. There will also be 20 street food traders, bringing food from across the world to the festival – from South American arepas to Afro-Caribbean curries.
This is a creative retail offer with a sustainable twist, from an interactive retail space from Manchester Fashion Movement featuring responsibly sourced brands, fashion shows, styling challenges, workshops and exhibitions, through to a more traditional riverside makers market featuring independent crafts, vintage fashion and local produce. Also on offer is the Charity Super.Mkt, a sustainable retail super group taking charity fashion to the next level, featuring finds from a selection of six local stores and national brands.
We Get Green:
With a focus on gardening and greening, We Invented the Weekend and the RHS will reach out to aspiring gardeners of all abilities and ages across Salford. Find out how to transform your balcony or small space with the help of Lee Burkhill aka Garden Ninja. There will be interactive workshops for all the family ideal for little nature explorers. From first steps into this classic weekend hobby to expert gardeners we will be inspiring everyone to grow throughout the festival. Meanwhile, for the less green fingered there will be a fruit and veg tombola, along with a medley of vegetable games and even a smoothie bike.
We Think Big:
This will be a weekend of big thinking hosted by the University of Salford at their MediaCity campus, where we will discuss the history of the weekend, learning about the workers’ fight for the right to free time and the history-making impact of Robert Lowes with the University of Manchester and The Working Class Movement Library. We’ll hear the findings of the Ipsos MORI survey and discuss the ways in which free time is changing and evolving.
We’ll also debate big topics, from how what we eat shapes who we are and the important role food plays in communities with Incredible Edible, HM Pasties and OOM, to looking at how we can continue to travel the world without costing the earth, hearing from experts from Flight Free UK and the Open University. Also on offer will be a series of workshops looking at ‘Re-Inventing the Weekend’, held by climate specialists.
We Get Creative
From Lowry by Lowry workshops from Gogglebox star and Salfordian artist, Helena Worthington teaching you to paint a self-portrait, your pet or the Salford landscape, to the Manchester Street Poem inviting all to unleash their inner poet, to make your own merch workshops, there is something creative for everyone.
MediaCity and Salford Quays will be filled with colour and art, from hundreds of fun, imaginative We Invented the Weekend themed flags and closing event, The Free Time Parade, offering a moment for everyone to come together to celebrate free time and work life balance and how this can mean different things to different people. A chance to hope, dream and make a pledge for what the weekend could look like in the future.
From classic street games to workshops and learning through play, We Invented the Weekend will be filled with family activities for children of all ages and BBC Children’s will bring live activity, including CBeebies Bedtime Stories Live. Families who love to get creative, the Science and Industry Museum will bring Mega Makers, a large-scale, hands-on activity, where aspiring world builders can meet the people behind our urban environment and work with them to design the ideal future city and a playful new skyline using big blue blocks.
The University of Salford will be throwing open its doors for young people (8+) to come into its ground floor event space and explore new fun and creative technologies, whilst HOST, the Home of Skills & Technology, will be holding Esports World, the first-ever immersive esports festival in the North West, and an AWS DeepRacer launch event and tournament for organisations and the community.
We Get Sporty
The Manchester United Foundation, which uses football to engage and inspire young people and unite local communities will bring its hugely successful Street Reds programme to the festival, giving young people the chance to learn new skills and get active.
Salford’s Colour Swim will return to Dock 9 with its unique fusion of urban swimming, music and dance both in and out of the water, all courtesy of USwim, Manchester School of Samba and Ghetto Fabulous. Other activities include a zen start to the day with Carly Tong’s Vinyasa Yoga session, tailored to everyone and every ability and Salford Boxing Club, a local fitness boxing centre, will be doing boxing taster sessions with professional boxing coaches.
We Give Back
We Invented the Weekend’s volunteer programme will create a wide range of opportunities to get involved behind the scenes at the festival – from looking after artists to working with partners. The volunteer programme is managed by Salford CVS and in return we’ll be raising money for their community grant fund, which supports grassroots organisations to do incredible things.
The festival will also support a donation drive for Salford Foodbank and food and drink traders are all running a ‘pay it forward’ scheme.
To find out more about the festival and sign up for updates, please visit www.weinventedtheweekend.com