Photos & Videos Privacy Policy
Introduction
Taking photographs & videos allows Lowry to capture the special moments experienced by our guests & visitors. These images allow us to promote our activities, events & performances and create a lasting legacy of memories for years to come.
Our Contact Information
- In line with your data protection rights, you can contact our Customer Care team to:
- Ask for further information on how we use photographs & videos
- Withdraw consent previously given for the use of an image
- Opt-out of the use of your image
- Request that images and consent forms are erased
- Complain about how a photograph or video has been used
- Submit a Subject Access Request
- Report a suspected personal data breach
Email us at: data@thelowry.com
Write to us at: Customer Care, Lowry, Pier 8, Salford Quays, M50 3AZ
You can also complain to the Information Commissioner’s Office if you are unhappy about an image we have taken or used. Please see the ‘Information Commissioner’s Office’ section within the ‘General Information’ page of this Privacy Policy.
Event Terminology
Public Events
This would include occasions such as open days and other events visitors can publicly attend.
Private Events
This would include invite only / closed events such as press nights, private gallery viewings, or workshops.
General Image Capturing
This would include occasions where we wish to capture images of day-to-day goings-on at our venue.
Lawful Basis - Consent
Any freely given, specific, informed, and unambiguous indication of an individual's wishes by which they, by a statement or by a clear affirmative action, signifies agreement to the processing of personal data relating to themselves or a dependent.
Under 18’s – Public Events / General Image Capturing
We will seek the consent of parents/guardians/carers before capturing images of under 18’s.
Vulnerable Adults
We will seek consent when capturing images during events based around the hosting of vulnerable adults.
Conferences & Events
Where external parties have hired our venue we will obtain consent from relating individuals, such as from wedding couples, before capturing any images.
Learning & Engagement Activity Groups
We will seek the consent of relating parents/guardians/carers before capturing images of attendees.
Missing Consent
Where we rely on consent, we will delete any images we capture where we do not have the necessary consent form available.
Lawful Basis - Legitimate Interests
Where there is a legitimate business interest in processing an individual’s personal data, in a way the individual would reasonably expect, and without overriding the interests or fundamental rights and freedoms of the individual.
Adults – Private & Public Events / General Image Capturing
We may take photographs & videos of guests in line with our legitimate interests.
Under 18’s – Private Events
We may take photographs & videos of guests in line with our legitimate interests.
Performances
We may take photographs & videos of performances we host which will be used to help promote the work of visiting companies, performers and Lowry.
Promotional Images
We may receive promotional images from visiting theatre companies and their PR teams which we will use to help promote their work and Lowry as a venue.
Opting Out
Where we rely on legitimate interests, anyone not wishing to have their images captured will have the option of opting-out by speaking with a member of staff where we will provide a sticker or wristband to ensure the individual’s privacy is respected by photographers & videographers.
Any images taken which inadvertently feature an individual wearing a sticker or wristband will be deleted or have post processing applied so that the opted out individual is not identifiable.
Event Management
Communication
When capturing images we will clearly communicate our intentions to any relating individuals and answer any queries they may have.
Invitations
For private events we will send out invitations beforehand making guests aware that we may be capturing images at the event. We will make it clear guests can opt-out and also provide a link to our privacy policy.
Signage
To be open and transparent, we will display signage at our events declaring our intent to take photographs & videos, while also making it clear that individuals can contact a member of staff if they have any concerns, or to opt-out.
Image Usage
- Any photographs & videos we take may be used as outlined below:
- On printed marketing and promotional materials including inside & outside Lowry premises.
- On online marketing and promotional materials including the Lowry website & social media channels.
- As part of our annual reports or funding reports.
- As part of any press reports.
- By Lowry partner organisations such as Arts Council England & Salford City Council, or a potential co-organiser of an event.
Other Parties
To Other Parties
Aside from Arts Council England & Salford City Council, we will only share our images with other parties if they have a direct association to the event where the images were captured. For example, if we were to host an event co-organised with another party, we could share the images we capture at the event with that particular partner. Where we rely on consent forms, these will be updated to include the other party in question, unless we are also using a consent form provided by the partner company.
From Other Parties
We will receive and use images from partner companies or project partners but only if there is a lawful basis for us to do so. Where that lawful basis is consent, we will provide wording to our partners so that it is clear to the individual consenting that their images could be used by Lowry. Such images will be stored with restricted access and treated with the same care as images taken by Lowry.
Storage
Photographs & videos will be stored with restricted access, while any paper consent forms will be converted to digital copies and the original paper copies will be destroyed and/or placed in a confidential waste bin.
Safeguarding
We will ensure any professional photographers & videographers we use for capturing images of children are DBS (Disclosure and Barring Service) checked and that our staff only use equipment owned or authorised by Lowry.
Data Retention
Photographs - 5 years
Videos - 5 years
Consent Forms – 5 years
Historic Archiving
We will archive select photographs & videos for an indetermined period, deemed to be of historical significance to Lowry, or of other potential future value, i.e. They could be used as part of future marketing or promotional materials. These images would represent specifically outstanding works we feel can contribute to Lowry’s legacy.
Please contact us using the details in the ‘Our Contact Information’ section of this policy for further information on data retention or if you would like your images and/or consent form erased earlier than the timeframes provided.
Version History (Photographs & Videos)
June 2025 (Current)
- Minor text formatting / branding changes
- Added ‘Event Terminology’ section
- Added ‘Conferences & Events’ sub-section section
- Added ‘Performances’ sub-section to ‘Legitimate Interests’
- Mention of ‘videographers’ in addition to ‘photographers’
- Arts Council England & Salford City Council added to ‘To Other Parties’ section
- ‘undefined’ changed to ‘indetermined’ in the ‘Historic Archiving’ section.
January 2024
- Photographs & Videos Policy introduced